ATLANTA, GA — The Black College Football Hall of Fame announced today that the nationally recognized postseason college football all-star game, the Allstate HBCU Legacy Bowl, will relocate to Atlanta, Georgia in 2027, marking a major new chapter for the premier showcase of Historically Black Colleges and Universities talent, culture, and professional opportunity.
The move to Atlanta positions the Allstate HBCU Legacy Bowl in one of the nation’s leading sports and entertainment markets and deepens the event’s connection to the rich traditions and enduring impact of HBCUs. With nearly 50 HBCUs within driving distance, the relocation also creates expanded opportunities for student participation in Allstate HBCU Legacy Bowl Career Fair, the nation’s largest HBCU career fair.
The Career Fair takes place Friday, February 26and the Bowl Game will be Saturday, February 27, 2027. Additional details regarding ticket information, and week-long events will be announced in the coming months.
“Atlanta represents tremendous growth and opportunity for the Allstate HBCU Legacy Bowl and the young people we serve,” said Doug Williams, Super Bowl XXII MVP and co-founder of the Black College Football Hall of Fame. “We believe this next chapter will elevate the experience for our students, fans, partners, and NFL scouts while continuing to honor the proud traditions and lasting impact of HBCU football.”
Atlanta’s national visibility, strong corporate community, thriving HBCU alumni base, and world-class event infrastructure make it an ideal destination for the game and its surrounding week of programming, which includes career development, networking opportunities, and community engagement initiatives.
The Black College Football Hall of Fame also announced that Allstate has extended its title sponsorship of the HBCU Legacy Bowl, underscoring the company’s continued commitment to supporting HBCU students, student-athletes, and future professionals. Since its launch, the game has experienced significant growth as a premier platform for showcasing HBCU football talent to professional scouts while expanding its impact through the Allstate HBCU Legacy Bowl Career Fair, which has become a leading source of career opportunities, networking, and professional development for HBCU students and graduates. The partnership extension reflects the shared commitment of Allstate and the Black College Football Hall of Fame to create pathways for success both on and off the field.
“We are deeply grateful to Allstate for its continued commitment to, and belief in, the mission of the HBCU Legacy Bowl,” said James “Shack” Harris, co-founder of the Black College Football Hall of Fame. “Their support has helped us grow this event into a premier platform that creates opportunities for HBCU student-athletes and connects students and graduates with meaningful career pathways. We look forward to building on this momentum together as we continue to expand the impact of the Allstate HBCU Legacy Bowl.”
About the Allstate HBCU Legacy Bowl
The Allstate HBCU Legacy Bowl, presented by the Black College Football Hall of Fame, is a premier postseason all-star showcase featuring the top NFL draft-eligible players from Historically Black Colleges and Universities.
Taking place Saturday, February 27, 2027, at Center Parc Stadium and airing live on NFL Network, the Legacy Bowl goes beyond football — serving as the centerpiece of a week-long celebration of Black history and culture, delivering unparalleled exposure for HBCU students and featuring the nation’s largest HBCU Career Fair. Follow at HBCULegacyBowl.com and on social media via @HBCULegacyBowl.
